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After winning the MRS Operations Award for Best Viewing Facility for the last 4 years in a row, we are proud to be appointed as sponsors for this award category for 2022

MRS winner 2018MRS winner 2019MRS winner 2020MRS winner 2021

Our teams are ready to help you with your facility booking requirements.
i-view will be following the MRS Viewing Facilities Guidance for Face to Face Data Collection.
Keeping you safe – The i-view 16 Point Plan

i-view London was established in 2012 in London as a contemporary hub for researchers. Our studio teams are fully versed with the viewing facility needs for all of our clients. All of our viewing studios, in each of our locations, are on one easy to reach large floor bathed in natural sunlight. i-view is a technologically advanced viewing facility, providing a full range of viewing facility services.


Seven state-of-the-art studios with full length viewing mirrors

i-view London, an award winning viewing facility, is committed to being the best in class and offering all our clients an experience that exceeds expectations. We want clients to feel that i-view London is a partner they look forward to working with, every time.

We’ve listened to our clients and taken on board the views of participants as well as our team and raised the bar to create the perfect research viewing facility. Our viewing facility at Wellington House is located in the heart of London on the Strand, a few steps from the vibrancy of Covent Garden and directly opposite the tranquility of Somerset House. Wellington House on the Strand is part of the Duchy of Lancaster (HRH the Queen) Estate, it was fully refurbished at a cost of £12m in 2012.

  • Five viewed rooms with several client viewing rooms for up to 20 observers
  • Two dedicated non-viewed rooms
  • All rooms are spacious and bathed in natural sunlight
  • High speed fibre optic broadband throughout the floor
  • HD video recording and built-in headphone points
  • Translation equipment with two channel recording
  • Large workshop space for up to 40 participants conference style
  • Focus Vision web streaming and our own web streaming portal
  • Purpose-built demonstration kitchen and bar for testing

Our workshop space is ideal for conducting central location testing, workshops, dial testing, large consumer goods research, meetings, seminars and training sessions. The workshop room can be viewed by a one way mirror at both ends of the space.


  • Recruitment

    We are able to offer participant recruitment to set screening requirements from a number of trusted fieldwork partners.

    i-view London also provides moderation, note-taking, transcribing, report writing, simultaneous translation, meeting rooms and a fantastic cup of tea or coffee!

  • Video Streaming

    We have multiple streaming platforms available, click on the logos below for the best person to reach to book a service or for further streaming info click here.

    Forsta High Tech Development Ccam Stream Team

  • Dial & Media testing

    Large group testing (all in one room) and / or large sample testing, using Dialsmith Perception AnalyserTM technology.

    i-view is the only Dialsmith affiliated studio in the UK to offer this service to all clients and agencies.

  • UX, Neuroscience & Eye tracking

    i-view London is fully versed in supporting clients with their UX, Neuroscience & Eye Tracking studies. We are able to set up the facility rooms and assist in ensuring all your equipment is in the right place. We can provide for hire, UX equipment and streaming in partnership with High Tech Development. Please contact us for more information.


Single groups

  • *Day | *Evening
  • Up to 2 hours £800 | £1,065
  • Up to 2.5 hours £860 | £1,085
  • Up to 3 hours £950 | £1,150

Consecutive groups

  • *Day | *Evening
  • 2 x 1.5 hours £950 | £1,150
  • 2 x 2 hours £950 | £1,200
  • 2 x 2.5 hours (Evening client access from 4pm) £950 | £1,250
  • 2 x 3 hours (Evening client access from 3pm) £950 | £1,325
  • Groups: All day (Client access between 8am-11pm) £1,850

IDI's Duo's and Trio's

  • Non-viewed | Viewed
  • Daytime rate (Client access between 8am-4.30pm) £475 | £950
  • Evening rate (Client access between 5pm-11pm) £475 | £1,050
  • All day and evening (Client access between 8am-11pm) £950 | £1,550

Meeting rooms

  • †Per Hour | *1/2 Day | Full Day
  • Small Meeting Room (up to **4 people) £55 ph | £400 | £800
  • Large Meeting Room (up to **10 people) £110 ph | £675 | £975
  • Double Room Opened Up (up to **20 people) £220 ph | £1350 | £1950

† minimum 4 hours
* 1/2 Day is between 9am-4.30pm or 5pm-11pm
** capacity numbers are based on a boardroom layout
All meeting room rates do not include the client room

UX Labs, Workshop Room, Cold Prep Kitchen, Bar and Whole Facility Hire — please enquire.

Access Times

Daytime between 8am-4.30pm
Evening between 5pm-11pm

*Single and consecutive group rates between these hours account for 1 hour access before and 1 hour access after the end of the last session.

For tailored rates outside of these hours please call the team

Meet the team

  • “The team at i-view London are always very friendly, flexible and supportive throughout our projects. They understand our needs and always aim to exceed our expectations.”
    – Butterfly London

  • “The i-view team deliver a high standard of service – seamless!”
    – Criteria Fieldwork Ltd

  • “i-view just love what they do and this shines through.”
    – Hall & Partners

MRS Inclusion Pledge

The MRS Inclusion Pledge is a series of commitments aimed at promoting and increasing diversity and inclusion within the market research industry. i-view has signed up to this initiative in taking and making a proactive contribution.

Get in touch

MRS Evidence Matters - Company Partner AQR - Individual Membership

The Award Winning Facility on the Strand, directly opposite Somerset House

Directions to i-view London

Wellington House
125 Strand
London WC2R 0AP
Tel: +44 (0) 203 004 6890


+44 (0) 203 819 6333

Studio Bookings

Tel. +44 (0)203 004 6890

Studio Manager

Maddie Lipski
Direct phone: +44 203 004 6896

Operations Director

Sam Grey
Direct phone: +44 (0) 203 004 6894

Want to know more about us?
Download our brochure


Privacy & Cookies

GDPR at i-view London Ltd

i-view London Ltd fully complies with all of its obligations under the GDPR (General Data Protection Regulations) legislation.

We ensure that all our employees and freelancers who have access to personal data;

  • Are reliable and have received adequate training and updates on compliance & the data protection laws applicable to processing personal data.
  • Are required to pass an annual data protection compliance test.
  • Fully understand i-view privacy policies and are able to demonstrate how they comply with GDPR while working at i-view.
  • Sign a binding written contractual obligation with i-view London regarding data protection law compliance.
  • Keep all personal data confidential

i-view London implements and maintains security measures in relation to the processing of personal data to ensure that the security requirements of data protection laws (GDPR Articles 28 & 32) are met.

For all of our clients who book i-view London Ltd as the Service Provider for studio rental, i-view London Ltd is the Data Processor of any Personal Data provided by the controller. i-view London will process the Personal Data solely to perform its obligations under a specific contract/project by a controller and will process and document all processes in line with GDPR

  • only act on the written instructions of the controller (Article 29);
  • not use a sub-processor without the prior written authorisation of the controller (Article 28.2);
  • co-operate with supervisory authorities (such as the ICO) in accordance with Article 31;
  • ensure the security of its processing in accordance with Article 32;
  • keep records of its processing activities in accordance with Article 30.2;
  • notify any personal data breaches to the controller in accordance with Article 33;
  • appoint a data protection officer if required in accordance with Article 37; and
  • appoint (in writing) a representative within the European Union if required in accordance with Article 27.

i-view London Ltd will ensure that personal data is lawful in line with GDPR. We will continue to work in a lawful, fair and transparent manner, meaning personal data will be accurate, completely confidential, relevant, secure and only stored for the required amount of time.

We appointed the Operations Director to be our Privacy Leader.

Cookies Policy

i-view London uses cookies on its website service. By using the Service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

What are cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.

Cookies can be "persistent" or "session" cookies.

How i-view London uses cookies

When you use and access the Service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioural advertising.

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

- Essential cookies. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.

Third-party cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. 

What are your choices regarding cookies

If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. 

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Where can you find more information about cookies

You can learn more about cookies at the following third-party websites:
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