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After winning the MRS Operations Award for Best Viewing Facility for 4 years in a row, we are proud to be appointed as sponsors for this award category

MRS winner 2018MRS winner 2019MRS winner 2020MRS winner 2021

i-view London is the multi-award-winning viewing facility at the heart of central London.

Established in 2012 as a contemporary hub for researchers, we are independently owned and female-lead.

We are committed to offering an experience that exceeds expectations, continuously striving to be a partner you can rely on.


Seven state-of-the-art studios with full length viewing mirrors

Located over a single, spacious, fully-accessible floor, bathed in natural sunlight. Providing clients with technologically advanced studios, boasting newly fitted UX labs, a purpose-built bar for drinks research and a cold-prep kitchen for tasting sessions.

Our facility at Wellington House is part of the Duchy of Lancaster (HRH King Charles III) Estate. Located in the heart of London on the Strand, a few steps from the vibrancy of Covent Garden and directly opposite the tranquillity of Somerset House.

  • Five viewed studiosFive viewed studios
  • Non-viewed roomsNon-viewed rooms
  • Bathed in natural sunlightBathed in natural sunlight
  • 100MB Uncontended Fibre Broadband100MB Uncontended Fibre Broadband
  • HD video recording and streamingHD video recording and streaming
  • Simultaneuos translationSimultaneous translation
  • Conference space for up to 55 peopleConference space for up to 55 people
  • Test prep kitchenTest prep kitchen
  • Co-creation workshop spaceCo-creation workshop space
  • Full length viewing mirrorsFull length viewing mirrors
  • UX LabsUX Labs
  • Meeting spaceMeeting space
  • Award-winning facilityAward-winning facility
  • Purpose-built bar for drinks researchPurpose-built bar for drinks research
  • Automotive clinic spaceAutomotive clinic space
  • Hall testsHall tests
  • Fully accessibleFully accessible
  • SeminarsSeminars


  • Recruitment


    We are able to offer participant recruitment to specific screening requirements from a number of our trusted fieldwork partners.

  • Video Streaming

    Video Streaming

    We have multiple streaming platforms available, click on the logos below for the best person to reach to book a service or for further streaming info click here.

    Forsta High Tech Development Ccam Stream Team

  • Dial & Media testing

    Dial & Media testing

    Large group testing (all in one room) and / or large sample testing, using Dialsmith Perception AnalyserTM technology.

    i-view is the only Dialsmith affiliated studio in the UK.

  • UX Labs, Neuroscience & Eye Tracking

    UX Labs, Neuroscience & Eye Tracking

    We are fully versed in supporting clients with their UX, Neuroscience & Eye Tracking studies.

    Two of our studios are nowUX labs kitted out with 3 super zoom cameras via a matrix to offer a Picture-in-Picture quad view with a display of the device being tested (connected via HDMI). Joystick controls situated in the client room for full control of your close-ups.

    Please contact us for more information.

  • All the rest

    What else?

    We can provide moderation, note-taking, transcribing, report writing, simultaneous translation and a proper cup of Direct Trade coffee!


Single groups

  • *Day | *Evening
  • Up to 2 hours 860 | 1,095
  • Up to 2.5 hours 900 | 1,145
  • Up to 3 hours 1,050 | 1,200

Consecutive groups

  • *Day | *Evening
  • 2 x 1.5 hours 1,050 | 1,200
  • 2 x 2 hours 1,050 | 1,250
  • 2 x 2.5 hours (Evening client access from 4pm) 1,050 | 1,300
  • 2 x 3 hours (Evening client access from 3pm) 1,050 | 1,375
  • Groups: All day (Client access between 8am-11pm) 1,875

IDI's, Duo's and Trio's

  • Non-viewed | Viewed
  • Daytime rate (Client access between 8am-4.30pm) 500 | 995
  • Evening rate (Client access between 5pm-11pm) 500 | 1,080
  • All day and evening (Client access between 8am-11pm) 995 | 1,600

Meeting rooms

  • †Per Hour | *1/2 Day | Full Day
  • Small Meeting Room (up to **4 people) 65 ph | 425 | 850
  • Large Meeting Room (up to **10 people) 125 ph | 675 | 1,150
  • Double Room Opened Up (up to **20 people) 240 ph | 1,350 | 2,300

† minimum 4 hours
* 1/2 Day is between 9am-4.30pm or 5pm-11pm
** capacity numbers are based on a boardroom layout
All meeting room rates do not include recordings or entry to the adjoining client room

UX Labs, Workshop Room, Cold Prep Kitchen, Bar and Whole Facility Hire — please enquire.

Access Times

Daytime between 8am-4.30pm
Evening between 5pm-11pm

*Single and consecutive group rates between these hours allow for 1 hour access before and 1 hour access after the end of the last session

Weekends incur an additional opening fee
For tailored rates outside of these hours please call the team

All pricing is in GBP
Pricing is not including VAT

Meet the team

  • “The team at i-view London are always very friendly, flexible and supportive throughout our projects. They understand our needs and always aim to exceed our expectations.”
    – Butterfly London

  • “The i-view team deliver a high standard of service – seamless!”
    – Criteria Fieldwork Ltd

  • “i-view just love what they do and this shines through.”
    – Hall & Partners

MRS Inclusion Pledge

The MRS Inclusion Pledge is a commitment aimed at promoting and increasing diversity and inclusion within the market research industry. i-view is signed up to this initiative in making a proactive contribution.

MRS Net Zero Pledge

We continuously strive to make a positive contribution to society and the environment by: respecting human rights; respecting the environment; supporting community organisations and charities; supporting employee development; and managing significant corporate responsibility risks in our supply chain. We are signed up to the MRS Net Zero Pledge aiming to make our business net zero by 2026.

Get in touch

MRS Evidence Matters - Company Partner AQR - Individual Membership

The award winning facility on the Strand, directly opposite Somerset House

Directions to i-view London

Wellington House
125 Strand
London WC2R 0AP
Tel: +44 (0) 203 004 6890

Studio Bookings

Tel. +44 (0)203 004 6890

Studio Manager

Maddie Lipski
Direct phone: +44 203 004 6896

Managing Director

Sam Grey
Direct phone: +44 (0) 203 004 6894




Privacy & Cookies

GDPR at i-view London Ltd

i-view London Ltd fully complies with all of its obligations under the GDPR (General Data Protection Regulations) legislation.

We ensure that all our employees and freelancers who have access to personal data;

  • Are reliable and have received adequate training and updates on compliance & the data protection laws applicable to processing personal data.
  • Are required to pass an annual data protection compliance test.
  • Fully understand i-view privacy policies and are able to demonstrate how they comply with GDPR while working at i-view.
  • Sign a binding written contractual obligation with i-view London regarding data protection law compliance.
  • Keep all personal data confidential

i-view London implements and maintains security measures in relation to the processing of personal data to ensure that the security requirements of data protection laws (GDPR Articles 28 & 32) are met.

For all of our clients who book i-view London Ltd as the Service Provider for studio rental, i-view London Ltd is the Data Processor of any Personal Data provided by the controller. i-view London will process the Personal Data solely to perform its obligations under a specific contract/project by a controller and will process and document all processes in line with GDPR

  • only act on the written instructions of the controller (Article 29);
  • not use a sub-processor without the prior written authorisation of the controller (Article 28.2);
  • co-operate with supervisory authorities (such as the ICO) in accordance with Article 31;
  • ensure the security of its processing in accordance with Article 32;
  • keep records of its processing activities in accordance with Article 30.2;
  • notify any personal data breaches to the controller in accordance with Article 33;
  • appoint a data protection officer if required in accordance with Article 37; and
  • appoint (in writing) a representative within the European Union if required in accordance with Article 27.

i-view London Ltd will ensure that personal data is lawful in line with GDPR. We will continue to work in a lawful, fair and transparent manner, meaning personal data will be accurate, completely confidential, relevant, secure and only stored for the required amount of time.

We appointed the Operations Director to be our Privacy Leader.

Cookies Policy

i-view London uses cookies on its website service. By using the Service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

What are cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.

Cookies can be "persistent" or "session" cookies.

How i-view London uses cookies

When you use and access the Service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioural advertising.

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

- Essential cookies. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.

Third-party cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. 

What are your choices regarding cookies

If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. 

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Where can you find more information about cookies

You can learn more about cookies at the following third-party websites:
All About Cookies: www.allaboutcookies.org
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